Salesforce Archives

When CRM is your golden hammer, sales revenue suffers

This post is authored by Dave Stachura, Accent’s Director of Sales Enablement Consulting.


When most people think of Abraham Maslow, the first thing to come to mind is the hierarchy of needs, but he’s also known for another famous concept: the law of the instrument.

It boils down to this quote:

"I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail."