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How to solve the big sales coaching problem

This post is authored by Dave Stachura, Accent’s Director of Sales Enablement Consulting.


Imagine for a moment that you’re not a sales coach. Instead, you’re a coach for a baseball team, and you need to improve your team's batting averages fast.

The odds are likely that your coaching approach is not going to be “Just hit the ball more.”

That’s a super easy way to coach, but I can promise you it’s not going to be effective. If your players knew how to hit the ball more, they’d do it. They’re not intentionally missing just for the hell of it. (more…)