10 Surprising Statistics on Sales Enablement ROI


10 Surprising Statistics on Sales Enablement ROI


If you’re considering starting a sales enablement initiative, you’re likely seeking research and statistics that will help you (or other decision makers in your organization) justify the investment.

To help you out, we’ve compiled some surprising metrics that show the negative impact of ignoring sales enablement and how implementing a sales enablement strategy can improve sales productivity and revenue:


The Cost:

Sales and marketing misalignment costs businesses $1 trillion each year in decreased sales productivity and wasted marketing efforts. – Hubspot, 2015


The opportunity cost of unused or underused marketing content is roughly $2.3 million for enterprise organizations. –Sirius Decisions, 2015


Failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. – Kapost, 2015


 Sales reps spend up to 43 hours every month searching for information. –Aberdeen, 2015


 30-60% of CRM projects fail. –C5Insight, 2015


The Results:

Companies with best-in-class sales enablement strategies experience 13.7% annual increase in deal size or contract value. –Aberdeen, 2013


Aligning sales and marketing is proven to deliver 19% more growth. –Sirius Decisions, 2015


Marketing teams with high visibility into content utilization see 33% more leads accepted by Sales. –Aberdeen, 2015


84% of reps achieve quota
at companies with best-in-class sales enablement strategies.  –Aberdeen, 2013


Businesses whose sales and marketing teams are aligned achieve 208% higher marketing revenue when compared to misaligned teams. – Hubspot, 2015



selling time calculator

Interested in seeing the possible ROI for your company?
Try out this simple calculator to see what sales time wasters are costing you in lost revenue, then see firsthand the capabilities of a sales enablement platform by scheduling a personalized, 10-minute demo.
Make 2016 the year your sales team gets on track for higher quota attainment, stronger alignment and company growth.





By Accent Technologies

3rd February 2016