Sales Enablement Roundup: November’s Best Articles

We’ve scoured the internet over the past month and put together the articles and blog posts on sales enablement you definitely will want to read:

1) Why Sales Enablement Matters to Marketers

Written by Jen Spencer, Chief Marketer

Sales enablement only affects sales reps, right? Wrong. The overlap between sales and marketing teams is growing every year, and that means that marketers are getting more and more involved in sales enablement efforts. Jen Spencer explains the value of marketers pursuing sales enablement initiatives and three simple things marketing teams can do to make life easier for everyone.

2) Three Reasons Your Sales Training Isn’t Sticking

Written by Christopher Kingman, Forbes

Businesses invest thousands of dollars in training sales reps on new processes and tools. The effect isn’t always as great as one would hope. Why? Because the training isn’t sticking. Figuring out why that’s the case can be a struggle, but Christopher Kingman identifies three common issues that your business should look out for.

3) The Role of Sales Leadership in Driving Change with Social Selling

Written by Daniel Ku, SalesforLife

Who champions sales enablement initiatives at your organization? Your CMO? Sales Enablement Direction? Sales Operations Manager? It’s common for an entire sales enablement strategy to be developed and implemented with very little involvement by one of the key players: sales leadership. This article goes into the how, why, and how of the power of sales leadership in ensuring sales enablement success.

4) Let Us Say R.I.P to the RFP Process

Written by Dr. Roy Whitten and Scott Roy, SellingPower

How do you feel about RFPs? They’re probably not your favorite thing in the world, and with good reason. The average RFP is a huge time sink that doesn’t really help the average customer make an informed decision. So how should you approach RFPs? Whitten and Roy argue that you should push back. Say no to RFPs with these six steps.

5) How CMOs Balance Data and Creativity to Deliver Engaging Customer Experiences

Written by Meghann York, Salesforce Blog

The days of right brain vs left brain are over. Instead, businesses need both cold, hard data and creativity to achieve that ideal customer experience. The challenge is figuring out which pieces of the puzzle fall in the realm of creativity and which should be left to the data. In this article, Meghann York identifies where the overlap begins and ends for the modern marketer.

Did we miss any great sales enablement articles for the month of November? Let us know in the comments!