Sales Enablement Roundup: November’s Best Articles
We’ve scoured the internet over the past month and put together the articles and blog posts on sales enablement you definitely will want to read:
Written by Jen Spencer, Chief Marketer
Sales enablement only affects sales reps, right? Wrong. The overlap between sales and marketing teams is growing every year, and that means that marketers are getting more and more involved in sales enablement efforts. Jen Spencer explains the value of marketers pursuing sales enablement initiatives and three simple things marketing teams can do to make life easier for everyone.
Written by Christopher Kingman, Forbes
Businesses invest thousands of dollars in training sales reps on new processes and tools. The effect isn’t always as great as one would hope. Why? Because the training isn’t sticking. Figuring out why that’s the case can be a struggle, but Christopher Kingman identifies three common issues that your business should look out for.
Written by Daniel Ku, SalesforLife
Who champions sales enablement initiatives at your organization? Your CMO? Sales Enablement Direction? Sales Operations Manager? It’s common for an entire sales enablement strategy to be developed and implemented with very little involvement by one of the key players: sales leadership. This article goes into the how, why, and how of the power of sales leadership in ensuring sales enablement success.
Written by Dr. Roy Whitten and Scott Roy, SellingPower
How do you feel about RFPs? They’re probably not your favorite thing in the world, and with good reason. The average RFP is a huge time sink that doesn’t really help the average customer make an informed decision. So how should you approach RFPs? Whitten and Roy argue that you should push back. Say no to RFPs with these six steps.
Written by Meghann York, Salesforce Blog
The days of right brain vs left brain are over. Instead, businesses need both cold, hard data and creativity to achieve that ideal customer experience. The challenge is figuring out which pieces of the puzzle fall in the realm of creativity and which should be left to the data. In this article, Meghann York identifies where the overlap begins and ends for the modern marketer.
Did we miss any great sales enablement articles for the month of November? Let us know in the comments!