Sales Enablement Roundup: August 2018’s Best Articles

The end of the month is here – that means it’s time for the Sales Enablement Roundup! Check out the latest articles on sales and marketing strategy here:

1) 2018 Fortune 500 Sales Enablement Priorities

Written by Andrew Dornon, Training Industry

How do your sales enablement priorities stack up against those of Fortune 500 companies? Recently, a group of Fortune 500 sales enablement leaders participated in a survey about their priorities. Read the article to learn how you align with (or differ from) the goals of the top leaders in the industry.

2) Is There a “Schism” Between Sales Enablement and Sales?

Written by Dave Brock, Business2Community

Have sales enablement and sales adopted an “us vs. them” mentality? Sales expert Dave Brock argues that, slowly but surely, a divide between traditional sales and sales enablement roles have been growing. Read this article to explore that schism further and assess whether you see similar symptoms in your organization.

@davidabrock

3) Your Sales Team Is Ignoring Your Marketing Content: Here's How To Use PR Instead

Written by Jennifer Tramontana, Forbes Agency Council

Step aside, marketing. There’s a new contender in town: PR. Jennifer Tramontana outlines the current limitations of marketing in the B2B sales process and how utilizing PR could provide your sales team with a fresh new take on messaging. With PR, could your team go from product pushers to thought leaders and problem solvers?

4) How sales became a STEM job

Written by Jared Lindzon, Fast Company

It seems like just about every industry is being taken over by technology, and B2B sales is no exception. The traditional traits of quality sales people don’t seem quite so important anymore. Now, more and more sales teams are prioritizing hiring from the STEM talent pool. Read this article to learn why.

5) An Alarming Percentage of Companies Don’t Use Sales Coaching

Written by Jenna Cronin, ATD Blog

Does your company provide sales coaching for reps? It may seem like answering “of course” is a no brainer, but according to new research from ATD, a whopping 38 percent of organizations don’t use any sales coaching! Read more about the research with this article.

@ATDSalesEnable

Did we miss any great sales enablement articles for the month of August? Let us know in the comments!