Accent CEO shares his vision for the future of sales enablement in The Day CRM Comes Alive

Smart Selling Tools features The Day CRM Comes Alive, an article written by Accent Technologies' CEO Peter McChrystal which shares his thoughts on where innovations in the sales enablement industry is leading us.

Pounding sales reps to enter sales activity data into CRM doesn’t sound like much of a future. People hate entering data into CRM, especially sales people. It’s just not in our DNA to want to spend lots of time entering data into a system that provides limited return on data entry.

The good news—things are improving. Automated CRM data entry is starting to decrease some of the pain. Email system plug-ins that automatically inject emails into CRM, and call tracking software that adds phone call activity are now more widely adopted.

CRM will soon come alive and start contributing like a valuable revenue team member (revenue team: that’s what they’ll call the combined sales and marketing team in 3 to 4 years). It will be a fantastic time for the industry. A true transformation.

Read the full feature article to learn how things are going and what Pete believes will revolutionize the industry in the next 5 years.