buyer persona Archives

How to map content to buyer personas: part 4—content creation

A popular (and incredibly effective) trend in marketing and sales recently is to map content to buyer personas. This 5-part blog series will teach you a simple way to create content that directly targets individual buyers, enabling your sales and marketing teams to engage buyers more effectively.


If you’ve been following along with our content mapping blog series, you’ve learned how to create relevant, useful buyer personas and how to identify the best content types for each. Now we’ll teach you how to effectively create content by:

Creating core and persona-specific content