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This guest post is authored by Jim Brodo, the Chief Marketing Officer at Advantexe
Every day it seems as though there is another story about the disruptive role social selling is playing on selling and demand generation activities. I know I personally receive at least five to ten requests a day on LinkedIn to connect, mainly from people I don’t know. Most are ubiquitous and generic outreaches to connect, “Hi Jim, please add me to your LinkedIn network.” These types of “In mails” have no value to me, so I either ignore or delete them. These are what I call the “check the box connection” because my title is attractive and sales rep wants to mark off the social selling activity in their CRM. (more…)
