marketing strategy Archives

How to map content to buyer personas: part 5—tracking content effectiveness

A popular (and incredibly effective) trend in marketing and sales recently is to map content to buyer personas. This 5-part blog series will teach you a simple way to create content that directly targets individual buyers, enabling your sales and marketing teams to engage buyers more effectively.


Our content for buyer personas blog series has covered how to create relevant, useful buyer personas, identify the best content for each persona and efficiently create and manage persona-specific content. Now we’ll teach you how to ensure your persona-mapped content is being put to best use by:

Tracking content effectiveness