Close more high-value deals by reclaiming time lost on low-quality opportunities.
Prioritize to convert.
The real value in prioritizing opportunities is increased conversion rates. When a sales rep spends time following-up on low quality, low-value opportunities, that time is usually lost. Adding insult to injury, following bad leads means the opportunities that represent the best chance for selling success are often neglected.
So, prioritize the best opportunities over the bad ones and convert—easy, right? Well, yes… and no. Prioritization isn’t easy. (more…)