sales effectiveness Archives

Sales Operations vs. Sales Enablement: What’s the Difference?

Are sales operations and sales enablement the same thing? That’s a question we hear often from people at all different levels of B2B sales. The short answer is no. The longer answer is a bit trickier, but if you’re interested, keep reading for a quick rundown of what sales enablement and sales operations really are and how they relate to one another.

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