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Key ingredients for successful content selling [checklist]

In our previous content selling post, we discussed why marketers should focus less on content marketing and more on content selling. The obvious follow-up question is “Okay, how do I do that?”

We’d love to tell you.

First things first: sales and marketing alignment. Before you can be successful at content selling, you have to get your sales team and your marketing team working as one unified, collaborative force. (more…)