Marketers have a lot on their plates. Between lead generation, resource management and marketing content creation, marketers rarely have time to breathe, let alone try to handle more content creation for other departments.
And yet… I’m going to tell you why marketers should add something else to their plates: sales support.
In the typical selling environment, marketers do a fair amount of sales support on an ad hoc basis—covering everything from proofreading emails to developing presentations for buyers. It makes sense. After all, marketers are typically hired for their ability to write clear and succinct content (Something that’s not necessarily very high on the hiring criteria for sales reps). (more…)