When planning strategies around how to improve sales, here are some common processes that help:
If your company doesn’t follow a sales methodology, you should consider it. Sales methodologies really help to add structure to the sales process, which in turn makes it easy to identify areas where the sales process is broken or inefficient. You can find an overview of the most popular sales methodologies here.
Sales and marketing alignment
Are your sales and marketing teams seamlessly working together to win deals? Probably not, which means they’re likely misaligned. This guide goes over the importance of sales and marketing alignment and practical ways you can get your teams back on track.
Mapping to buyer personas
Buyer personas are fantastic guides for engaging with buyers through content and sales communication. The good thing is that they’re a low cost, quick solution. All you need to do is figure out your main personas, then plan your sales and marketing processes around each persona’s needs and expectations. This blog post on buyer personas is a good starting point, and you can download a free buyer persona template here.