Sales enablement is a relatively new idea in the B2B sales industry and you might find yourself wondering: what exactly is sales enablement?
Five years ago, asking a sales manager what their sales enablement strategy was would get you a blank look. Now sales enablement is becoming a B2B sales “must have”—If you don’t have it, your competitors are going to quickly outpace you.
So what’s sales enablement? Let’s start with a basic sales enablement definition for the modern B2B seller: