Our last post set the stage for sales enablement as a seamless, show-stopping production. We left you with this nonnegotiable yet oft-neglected truth: Putting your sales collateral in strategic lockstep is the only way you’re going to achieve sales and marketing alignment. And this choreographed collaboration is critical to surviving in such a demanding B2B market.
Why is interdepartmental synchronicity so essential?
The modern market favors the buyer and clears clumsy companies from its stage. Information is nail-biting, brain-churning currency, and the B2B buyer demands it from you: both in quantity and quality. Your show has to be on fire.
So how do you produce such a demanding yield of content? To be productive and responsive, you must be in sync. Sales and marketing alignment is no longer an option – it’s a necessity. This means sales collateral must serve and suffice both of your teams.
75% of content generated by marketing is “rarely” or “never” used by sales.
A Sales Enablement Platform puts your sales collateral in lockstep and your sales and marketing teams in buyer-centric alignment.
Sales and marketing: Combine, conquer and prosper.
Ready to get your teams in seamless lockstep for sales success? Fill out the form below, and we’ll put on a show for you: spotlighting the perfect Sales Enablement Platform for sales and marketing alignment.