How to Use Analytics to Improve Sales Effectiveness
Empower your sales team with the information, insight and technology they need through an intuitive, data-driven sales enablement platform.
Today’s B2B buyer is harder to reach, harder to impress and harder to convert into a loyal customer.
Don’t get outpaced by your competitors. In today’s fast-paced B2B market, you need more than just CRM or marketing automation software. An effective sales platform provides the actionable insights your sales teams need to make informed planning decisions. It’s absolutely essential in order to streamline your sales activities, improve your buyer’s experience and achieve sustainable sales enablement.
Prescriptive analytics help organizations improve sales effectiveness by focusing on two main areas:
Engaging More Effectively
As sales reps plan their daily activities, the ability to assess which opportunities to pursue and which to put on the backburner can have a significant impact on sales revenue. With engagement metrics and opportunity scoring based on buyer activity and CRM data, sales reps can quickly plan and respond to the most promising opportunities.
Turn your C sellers into A sellers. Track the content contributing to closed deals based on specific sales situations. Through automated recommendations, sales reps are guided to the resources that will be most effective for the opportunity or buyer persona.
Using sales activity metrics, managers can give tailored training and tips on opportunities, such as strategies to help a stalled deal gain momentum again. Track individual rep progress to see how selling skills and overall sales performance improve over time.
A sales enablement platform promotes visibility between sales and marketing, aligning your teams toward one common goal.
When your teams start coordinating their activities, you’ll be able to see what content is (and isn’t) being used, how effective it is and where the problems lie so that you can easily fix them. Your marketing team can make strategic decisions based upon actionable insights from your sales enablement platform.